‘From April next year we will start measuring our progress as a country not just by how our economy is growing, but by how our lives are improving, not just by our standard of living, but by our quality of life,’
(stated UK prime minister David Cameron on 25 November 2010)
For his final Master project, A Happy Thamesmeadium at the Royal College of Arts, Craig Allen starts his architectural narrative by this quote from David Cameron. This notion of happiness is even more evocative in those days of insurrection in England from a part of the population who can even have to luxury to think of such thing as happiness. Craig describes this governmental public policy of happiness in a near future in which it has been implemented in a dangerous mix with private companies such as Coca Cola or Candy&Candy. His project, that he personally defines as a tragicomedy, is a vision of a future in which the res-publica (republic/public affair) has both registered happiness in an administrative regulation and instructions (see the manual above), and given up on the social housing construction to offer it to private interests.
Here is Craig’s introduction text:






